Methods

Practical GEO methods and SOPs: from discovery and extraction to verification and corroboration.

The Machine-Readable Layer: How to Write llms.txt, JSON-LD, and evidence.jsonL2 Reproducible
The machine-readable layer lowers comprehension cost, but it does not replace content quality or primary sources.
Updated 2026-11-09
Entity Consistency: Helping AI Recognize That These Pages Describe the Same PersonL2 Reproducible
Keep one authoritative identifier per person or organization, and let other pages reference it without restating fields.
Updated 2026-11-09
Answer-First: Writing a Citable Conclusion Within 60 CharactersL2 Reproducible
The first paragraph must stand on its own out of context, or the content cannot be extracted and cited.
Updated 2026-11-09
The Three-Click Rule: Every Claim Must Reach a Primary Source Within Three ClicksL2 Reproducible
Beyond three clicks to the original text, there is no source; the claim needs a direct link or deletion instead.
Updated 2026-11-09
The Six-Hop Evidence Chain: Moving AI from Seeing to TrustingL2 Reproducible
A claim must pass discoverable, openable, extractable, verifiable, attributable, and corroborable hops.
Updated 2026-11-09
GEO vs SEO: Goals, Targets, and Evaluation StandardsL2 Reproducible
SEO competes for ranking, GEO competes for citations; they share a technical base but must be measured apart.
Updated 2026-11-09